What's the concept really?
Rant:
More creative and "young" ways to woo voters for elections. So what's the concept of a stuffed ant? The only thing I can think of is working non-stop like ants, hardly appealing, or is there even a concept to begin with? A mascot is a nice idea, but maybe more thought should be put into it. Or am I just terribly dense that I don't see what all these are about?
What about a bad Zorro Halloween outift? What messege is that supposed to convey? I doubt voters 20-30 years old will be woo-ed by these "ideas". If the actual actor was hired to entertain the people it would probably work better. I'm not trying to be tight-lipped or old fashion.

All these probably just shows how much their thinking, concept, are REALLY far from the younger generation. Nothing beats the generation gap huh.

http://sg.yfittopostblog.com/2011/01/31/pap-to-young-sporeans-were-not-all-work-and-no-play/